Austral NZ appoints Phil Bentley as GM

Austral Pool & Spa Products NZ has appointed Phil Bentley as its new general manager, effective July 1, 2024.

Bentley has an extensive background in business management, most recently holding the position of general manager of Oasis Heat Pumps. He brings with him more than 25 years of sales, logistics, marketing and leadership experience having worked for both wholesale distributors and international subsidiary companies in NZ.

He spent 11 years leading the product and sales function for Adidas NZ before joining NZ distributor AGI in similar roles, launching the Under Armour brand.

Bentley entered the swimming pool industry nearly four years ago as general manager of the NZ operation for Oasis Heat Pumps, driving strong growth and a new customer-centric business model.

Austral NZ directors Mike Rippon and Jonathan Poole said in a joint statement that they are delighted to welcome Bentley to the team.

“His unique blend of skills and expertise make him the perfect fit to lead Austral NZ as we continue to innovate and grow,” they said in the statement.

Bentley is excited to join Austral NZ.

“You’ll see me out and about, as I enjoy connecting with people and teams as a collaborative leader,” he says. “I’m big on partnerships and engaging with people as these relationships are important to Austral.

“It’s an exciting time to join Austral, as it is well positioned to provide market-leading service, and drive product innovation and new categories with our partners.”

IMAGE: Phil Bentley