BWT acquires Lincoln Pool Equipment

Leading Australian pool equipment distributor Lincoln Pool Equipment has been acquired by the Best Water Technology Group (BWT), effective October 1, 2021.

Lindsay Hartshorne, CEO and owner of Lincoln Pool Equipment, is contracted to stay on for the next four years.

Hartshorne says he is extremely pleased that BWT will be part of Lincoln’s future, enabling further expansion of the current business model. He thanked his loyal staff for their successful deducation in growing the business and gaining an admirable reputation over the years.

Andreas Weissenbacher, CEO of BWT Group, says he is delighted to welcome Lincoln and all its staff into the BWT family.

“I’m very pleased that Lindsay Hartshorne has given us the opportunity to invest in Lincoln, the leading Australian pool product company with an international reputation for distributing and promoting quality products.

“Together with Lindsay as our managing director, we will continue to operate the Lincoln business as it has for the past almost 20 years, servicing, in cooperation with all existing valuable customers and suppliers, to be the best partner in the industry for them.”

Weissenbacher says that together with Lincoln’s current product portfolio, they will offer their quality range of BWT pool products across Australia and New Zealand, in combination with the quality local service through the Lincoln hubs for all customers.

Lincoln Pool Equipment was established in Victoria in 1974 and has been owned by Lindsay Hartshorne since 2002. During that time Lincoln has grown substantially and now has branches in Queensland, NSW and Victoria. Lincoln is recognised as a leading distributor of OEM equipment and has one of the largest ranges of spare parts available in Australia.

Founded in 1990 in Austria, BWT is a leading European water technology company with subsidiaries all around the world and approximately 5500 employees. BWT provides modern water treatment systems for swimming pools as well as for drinking, pharmaceutical and process water systems.

Their slogan “For You and Planet Blue” expresses the mission of BWT to take ecological, economic and social responsibility, to provide to its partners the best products, systems, technologies and services in all areas of water treatment and pool equipment, while simultaneously contributing valuably to preserve the global resources of the planet.