BWT purchases Seaford Transformers, manufacturer of Aussie Chlorinators

BWT Pool Group has acquired Seaford Transformers Pty Ltd, a manufacturer of salt chlorinators known in the Australian market under the brands Aussie Chlorinators, Xtreme and Pro-Lite.

The company joined the BWT Pool Group effective October 4, 2022. Under the new ownership, the business will trade as Aussie Chlorinators Australia Pty Ltd.

Managing directors and owners of Seaford, Glenn and Jill Parsons, are looking forward to being part of the BWT Pool Group and expanding the range of their products and portfolio of services.

Glenn Parsons says he is pleased to continue in his role as managing director and all his staff will continue to run the business as before at the current location in Woodford, Queensland.

“We are very pleased to be supported in our internationalisation strategy by BWT and their network,” he says.

“Our sincere thanks are given to all our employees for their loyalty and contribution to develop the company successfully in the past 25 years.”

He says that the technological and marketing support by BWT is very welcome.

“This will help further outstanding developments and grow the local and international business of Aussie Chlorinators’ partners,” he says.

Andreas Weissenbacher, CEO of BWT Group is enthusiastic about welcoming the Parsons and their team into the BWT family.

“I am very pleased that Glenn and Jill enabled us to invest in Aussie, which will provide another key technology to the broad range of BWT pool water treatment products. Together with Glenn as CEO and his experienced team, the business will be further developed with the existing valuable customers and suppliers, and with the additional support of the international BWT organisation,” says Weissenbacher.

Since BWT’s foundation in 1990, the group has been dedicated to its vision of perfect water. Today this passion and the expertise in all areas of water technologies have enabled BWT to become a leading water technology group. “For You and Planet Blue” as well as “Change the world – sip by sip” express the mission of BWT to take ecological, economic and social responsibility, to provide to its partners and customers the best products, systems, technologies and services in all areas of water treatment and pool equipment, while simultaneously contributing valuably to preserve the global resources of our blue planet.

CAPTION: Andreas Weissenbacher, CEO of BWT Group, and managing directors and owners of Seaford Glenn and Jill Parsons