Cirque du Soleil gets into the waterpark business

Canadian theatrical entertainment behemoth Cirque du Soleil is teaming up with Canadian designer and manufacturer, WhiteWater, to bring an extravagant splash of showbiz to the waterpark world.

Cirque du Soleil has created a unique water park entertainment concept, consisting of 15-minute evening shows that take place at the same attractions guests enjoyed during the day. The productions will feature Cirque du Soleil performers and run a few times every night, allowing guests to pick and choose which ones they’d like to enjoy and in what order.

“The result is a waterpark that entertains visitors both in the day time and after sun down,” says Su Ann Quah of WhiteWater. “In the day, visitors enjoy a range of thrilling and innovative water rides and slides, while at night, they’ll have the chance to experience a completely transformed environment. The water park morphs into a festive venue with music, specialty food and drinks, and picturesque illuminated trails which intertwine the main features of the evening program.”

She says that Cirque and WhiteWater have crafted a concept that encourages repeat visitors, and the lengthened operating hours increases revenue while using the same infrastructure.

“In essence, this entertainment concept is the ideal anchor for premium global destinations as it seamlessly complements hospitality, retail and resort venues, which welcome guests at all hours of the day.”