How can we increase the number of swimmers?

Nearly two-thirds of Americans are afraid of water - so how can you increase the number of swimmers? Tom Lachocki CEO of NSPF details some plans to improve swimming numbers and the benefits for overall health of individuals and the reduction of national health costs  while increasing demand for the pool and spa industry.

This is the fourth in our series of video interviews with global industry leaders recorded at SPLASH! on the Gold Coast. Over the coming weeks these interviews will be uploaded onto the Video page and you should also keep an eye out for more in future newsletters.

Keep informed with the free SPLASH! newsletter or follow SPLASH! on social media:Twitter, Facebook, LinkedIn and Google+.