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Lo-Chlor and Poolgard part ways

November 30th, 2012
Splash Magazine

Lo-Chlor Chemicals has withdrawn its involvement in Poolgard Pty Ltd, and Poolgard has ceased to be a division of MI International Pty Ltd.

Poolgard had been trading for approximately five years under the guidance of Lo-Chlor and during the course of those years the company had shown consistent growth in the brand.

Paul Simons, Managing Director of Lo-Chlor says that the withdrawal of involvement by MI International was accepted by the other directors of Poolgard in an amicable and gracious manner.

Subsequent to the split, and under the umbrella of the newly formed Poolcorp International Pty Ltd, Lo-Chlor have begun manufacturing, wholesaling and distributing a full range of dry chemicals sourced and packed locally in Australia.

“Lo-Chlor has been active in the dry chemical market for a number of years now and it is proud to bring the same quality, professional support and vast experience to PoolCorp that Lo-Chlor is so well known for,” says Simons.

The new range complements the Lo-Chlor specialty chemical line and Simons says the initial response has been extremely favourable.

Meanwhile, Lo-Chlor has announced that Paula Botic has recently joined their NSW sales team and will be assisting John Harding, Lo-Chlor’s National Technical Executive and NSW Sales Manager. Botic comes from an IT supplier and retail background with more than 20 years experience in looking after the needs of retail stores. She says there are many similarities between both industries with the key one being customer service. She can be contacted on 0406 435 155 or pbotic@lochlor.com.au.

Lo-Chlor also announced their SPLASH! Expo competition winners: first prize of 576 units of 1L Starver Pool Maintenance valued at $13,250 went to Karrie and Nick from Andy & Sons (NSW); second prize of 120 units of 500ml Lo-Chlor Pool Algaecide valued at $2395 went to Paul Jeffree from West Coast Pool Service (WA); third prize of six display cartons of Lo-Chlor Sparkle Pills valued at $590 went to Luke and Carl Gervais from Rode Pools Brisbane (QLD).

By Chris Maher
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