Maax Spa goes under

Victorian spa manufacturer Maax Spa Corporation Pty Ltd has been placed in liquidation and is being wound down. The liquidator is looking to realise stock and find buyers for moulds, plant and equipment.

 

Maax Spa was started by Russel Devenish in 1999 when he bought and rebranded Hibiscus Spas, running it as a family business out of Chirnside Park. Prior to setting up Maax Spas he had been in the spa business for many years, owning Monarch and Spa World.

 

As well as making spas under its own name, Maax Spa manufactured spas for Aquatic Leisure Technologies under the brand names Jadan Spas and Spa Showcase. These brands will continue in the market, and Aquatic Leisure Technologies are currently looking for a new manufacturer (see story above).

 

Maax Spa was also a large distributor of portable infra-red saunas and gazeboes, selling through a 100-plus dealer network.

 

The spa segment has suffered internationally and in Australia through the global economic downturn. Several international companies have consolidated, been sold or closed down, including the sale of MAAX Corporation of Canada (no relation to Maax Spa Corporation of Australia) to an asset management group.

 

Liquidator Steve Mitting for Cor Cordis says they have a couple of interested parties at the moment to purchase all available assets. The Maax Spa name is owned by the director but it may be negotiated as part of the deal.

 

If the currently interested parties don’t end up buying the combined assets, the liquidator may be interested in selling off the stock and equipment separately.