Melbourne and Perth kick off expo season
The 2024 Pool & Spa Lifestyle Expo calendar officially kicked off in Melbourne, drawing a solid crowd after weeks of inclement weather in the Victorian capital. Expo visitors covered the full gamut – from prospective buyers seeking initial advice while shopping for new pools and spas, through to experienced owners looking for the latest in after-sales care, equipment upgrades and sustainable products and services.
Rob Kruber was at the combined Summertime Pools & Halo Spas stand.
“We recently exhibited at the Melbourne Pool & Spa Expo with stands for Summertime Pools and Halo Spas, utilising the event as a platform to launch our new portable spa range,” he says.
“Our teams found the consumers coming through the door to be of a high quality with the vast majority ready to make a decision regarding putting a pool or spa in their backyard.”
He says that exhibiting at these events not only assists him to promote the brands but also ensures that the category as a whole remains relevant and front-of-mind in a market competing for consumers leisure dollars with boats, caravans and travel.
Perth expo
Next on the list was the Perth Pool & Spa Expo which drew a bumper crowd.
Exhibitors at the show say interest was high, with plenty of ready-to-purchase visitors keen to take advantage of show specials and get answers to their questions.
Ben Coyne from Daisy Pool Covers says the show was packed.
“From 9:30am, straight out of the gates, people were firing – they showed up en masse. We had a consistent flow of people asking good questions and interested in genuine conversations. They knew what they wanted and were ready to learn as much as possible.”
Bob Biernat of Freedom Pools says the show was amazing.
“We’ve been flat out the whole time, completely run off our feet,” he says.
“We’ve completely run out of brochures, and had people lining up to place orders. Couldn’t be happier with the results...best show ever.”
Pool & Spa Lifestyle brand manager, Daena Bougoure-Latchford said the strengths of the consumer expos is identifying current consumer trends and concerns by putting potential buyers directly in front of industry members.
The next Pool & Spa Lifestyle Expos include Sydney (March 2-3), Adelaide (March 23-24), the New Zealand Pool & Spa Expo (May 11-2) and Brisbane (May 18-19).
Contact: https://www.poolspalife.com.au/expo
CAPTION: The Melbourne Pool & Spa Lifestyle Expo kicked off the consumer expo season
