Nine to broadcast swimming for the next decade thanks to landmark multi-platform deal with Swimming Australia

Swimming Australia and Nine have announced a landmark 10-year, multi-platform media rights and sponsorship agreement through to 2034.

In swimming’s longest and most wide-ranging broadcast deal to date, Australian sports fans will have free access to more swimming action than ever before, with Nine securing the nation’s most-watched Olympic and Paralympic sport for the next decade.

Nine’s coverage will come to life across streaming, broadcast and publishing platforms – including the 9Network and 9Now – for the Swimming Australia calendar that includes the Australian swimming trials, the Australian short course championships, the Australian age championships and the Australian open championships.

The comprehensive agreement will ensure race meets featuring Australia’s most successful Olympic team The Dolphins will be available in every household nationally, cementing Nine as the home of swimming starting with this week’s Australian Open Water Championships and OceanSwim Festival in Busselton, Western Australia.

Nine’s coverage of the 2024 Olympic and Paralympic Swimming Trials saw an audience of 5.7 million tune in and the network’s swimming coverage of the Games provided the most watched moments of the Olympics and Paralympics. Looking ahead, viewers can watch elite international racing on Nine including the Pan Pacs in 2026 and 2030.

Rob Woodhouse, CEO of Swimming Australia, says the landmark agreement with Nine is a pivotal moment for the sport.

“It brings unprecedented exposure to our national teams and to the next generation of athletes that will be household names by LA 2028 and Brisbane 2032,” he says.

“We are always looking to enhance fan accessibility and ensure the visibility of our Dolphins inspires all Australians to swim, to improve their own wellbeing and to be part of our swimming community.”

IMAGE: Paralympian Col Pearse, Olympic 400m champion Ariarne Titmus, and Channel 9 host James Bracey (Supplied)