Pool & Spa Lifestyle brand strengthened by Home Show collaboration
The number of ways the pool and spa industry can reach consumers has expanded thanks to the continuing collaboration between SPASA Australia and The Home Show consumer expos.
The Pool & Spa Lifestyle Expo brand will continue to have a presence at Home Shows in Brisbane, Sydney and Melbourne, giving the industry the opportunity to reach thousands of potential new customers.
SPASA Australia CEO Lindsay McGrath says that after years of collaboration with key partners, event managers and members, SPASA will now be able to deliver 11 expos across Australia and New Zealand in 2023.
“Having consolidated the show experience for exhibitors and consumers alike, there is now one, bold brand that stands out to consumers,” he says.
“The Pool & Spa Lifestyle Expos are where prospective and existing pool and spa owners flock to see, touch and feel the products our industry provides, as well as taking the opportunity to speak face to face with experts and have all their queries answered.”
In addition to the standalone pool and spa expos owned by SPASA on behalf of the industry, the partnership with the Home Shows moves into its second year, after three successful expos in 2022 which saw 65,000 visitors through the doors.
“It’s important to continuously showcase the industry offerings regularly as we seek to grow the market,” says McGrath. “All shows have different strengths and members now have a choice, under one brand, to participate at the expos that best suit their marketing strategies.”
2023 SPASA pool and spa consumer shows
Feb 3-5 Pool & Spa Lifestyle Expo, Victoria
Feb 18-19 SPASA WA Pool Spa Outdoor Living Expo, Claremont Showgrounds, Perth
Feb 24-26 Brisbane Autumn Home Show
Feb 25-26 Pool & Spa Lifestyle Expo, New South Wales
March 25-26 Pool & Spa Lifestyle Expo, South Australia (TBC)
Apr 1-2 New Zealand Pool and Spa Expo
Apr 21-23 Melbourne Autumn Home Show
May 20-21 Pool & Spa Lifestyle Expo, Queensland
Aug 25-27 Melbourne Home Show
Sep 8-10 Brisbane Home Show
Oct 13-15 Sydney Home Show
Main image: Victorian pool and spa show 2021
