Poolwerx elevates Brisbane Heat commitment

Queensland-based national and international pool and spa maintenance network, Poolwerx, has again partnered with the Brisbane Heat – this time increasing its commitment to become one of their major sponsors.

The Poolwerx brand will feature on the front of the playing and training apparel for the Brisbane Heat teams in the Weber Women’s Big Bash League and KFC Big Bash League for the next two seasons, while also having major signage and activation rights at all Heat home games.

Brisbane Heat CEO Terry Svenson says the club will take a strong off-field sponsorship team into the coming summer.

“We’re thrilled to welcome Poolwerx as our new major partner,’’ he says.

“As a Queensland-born organisation performing on the national and international stage, and with a focus creating backyard memories, we see a great correlation to the Brisbane Heat and our purpose of bringing families together.

“Partnering with Poolwerx means we are well placed to deliver an outstanding result for the game in Queensland. This level of investment in the Heat helps us grow cricket in the community at a grass roots level and support our volunteers,” Svenson says.

Poolwerx CEO Nic Brill is enthusiastic about teaming up with the Heat for two more years.

“As two iconic Queensland brands, we share many of the same values making this partnership a natural fit,” he says.

“We look forward to collaborating with the Heat to create engaging and memorable experiences for fans and franchise partners, both on and off the field.”

Poolwerx will continue to engage Brisbane Heat fans and clients through its Classic Catch competition over the summer, aligning perfectly with memorable moments in the backyard pool throughout the season.

Poolwerx was an Official Partner last summer, its first with the Heat, and has increased that commitment as one of the club’s most prominent sponsors.

The Brisbane Heat won last season’s BBL, beating the Sydney Sixers by 54 runs in the final.

IMAGE: Poolwerx now has front of men and women’s shirt rights, as well as signage and activation rights (Supplied, Poolwerx)