Sunrise Pools celebrates 50 years in swimming pool construction

Sunrise Pools is celebrating half a century of designing and installing premium swimming pools in every corner of Sydney and throughout New South Wales.

Way back in 1974, Peter Moore was contracting as a structural engineer, when he decided his family needed a swimming pool.

Moore’s experience in engineering, together with his inborn determination to produce work only of the highest standard, led him to the decision to build the pool entirely on his own.

Starting with his own design, and after the normal local government approval process, he laid the steel himself for the formwork, did the plumbing, installed the equipment and finished the pool all by himself. This had to be managed outside working hours, as he was still working in a regular nine to five engineering job.

When the pool was finished, a neighbour dropped by to have a look at the finished result. He was so impressed, he immediately asked Moore to build him a new pool.

And Sunrise Pools was born.

As this second pool was taking shape, more neighbours dropped by to see what was going on. Word of mouth created such excitement around his pool designs, that within eighteen months Moore had a list of ten pools waiting to be built.

By virtue of public demand, he made the decision to stop contracting as an engineer and to venture into pool building full time.

Sunrise Pools grew rapidly on the strength of customer recommendations, so he searched out and found a set of young sub-contractors who were willing to learn the techniques that Moore himself had honed from day one of building his own pool.

He trained these young, enthusiastic tradesmen to build pools the way he wanted them built – to the highest standards in quality and aesthetics. Those excavators, concreters and plumbers who started with Moore then formed the nucleus of the Sunrise Pools crew of today: a highly competent, professional team of skilled tradesmen who take great pride in their work and the finished product.

As Moore’s young family grew up around the pool business, they also became a part of the Sunrise Pools crew in the office and out on the construction sites.

Today, his daughter Janine Bellifemine is at the helm, who, together with a small and dedicated team, continues to create beautiful custom-designed swimming pools and spas designed and built to the highest standards.

IMAGE: Paul Bellifemine, Peter Moore and Janine Bellifemine on site