Swim schools urged to help the fight against preventable child drownings
Poolwerx and Kids Alive are calling on local swim schools across the nation to get involved in Learn2Swim Week – a national water safety campaign promoting the importance of swimming lessons for under-fives.
A new survey from Poolwerx shows that 70 per cent of Australian parents believe water safety education and swimming lessons are just as important as road safety. In fact, 28 per cent say it is even more significant. Most surveyed parents said they would pick swimming lessons if they only had to choose just one activity for their child to do.
Kids Alive founder and partner of Learn2Swim Week Laurie Lawrence says there is no doubt Australian parents have their child’s safety front of mind at all times.
“That’s why we’re calling on local swim schools to take part in this nationwide campaign,” he says. “We want water safety knowledge and confidence to be in tip top shape, so we can all enjoy the safest summer yet.”
“And for swim schools, it’s a great marketing initiative to recruit new clients – more than 10 per cent of parents who sign up to Learn2Swim Week, sign up for regular lessons on the spot, nearly half the parents considering ongoing swim lessons. It’s free to take part, all you need to do is register on the website.”
Learn2Swim Week is currently supported by Austswim, the Australian Swim Schools Association, Swim Australia and World Wide Swim School.
Poolwerx CEO Nic Brill says the business was beyond proud to launch this great initiative with local businesses.
“We started this program almost 10 years ago, and every year are extending the reach of swim schools participating, particularly in regional areas. The ultimate goal is always zero drownings in under-fives, and the only way to reach it is for more swim schools to get involved in this initiative,” he says.
For participating businesses, Poolwerx offers marketing, advertising and public relations support.”
Contact: learn2swimweek.com/register-your-pool
703.Laurie Lawrence, Libby Trickett, Bronte Trickett, Edwina Trickett, and Poolwerx COO Nic Brill
