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Timeline of the Poolrite brand

June 2nd, 2018

A timeline of the ups and downs and ups again of the swimming pool brand, Poolrite.

1978

Poolrite founded by Peter Wolpert in western Sydney

1993

Becomes part of the listed company GWA Group, along with Caroma, Sebel and Rover

1999

Poolrite purchased by Ross Palmer’s Palmer Group from GWA

2002

Relocates manufacturing to Brisbane

2006

Palmer becomes more actively involved in running the company

2009

Magnapool launched in Australia

2010

Magnapool launched into Europe, head office set up near Lyon

July 2012

Palmer calls for investment in Poolrite

October 2012

Poolrite licenses manufacturing rights to Evolve

October 2012

Voluntary administrators called instaff upset they hadn’t been paid

October 2012

Ex-staff band together to put in an unsuccessful bid for Poolrite

December 2012

A manufacturer – widely thought to be AstralPool Australia – seems likely to buy Poolrite

January 2013

Administrators confirm interest from a manufacturer

June 2013

AstralPool pulls out, citing devaluation of Poolrite caused by purchase delays

July 2013

Evolve signs contract with 21 day settlement period

August 2013

Evolve settles and finally purchases Poolrite, announcing part divestment to Zodiac and Allchlor

August 2013

Manufacturing and assembly set up at Marco Engineering, Evolve Group's manufacturing facility

2014

Evolve Group attends SPLASH! Pool and Spa Trade Show for the first time, hinting at new Poolrite products

January 2015

Marco Engineering completes construction of a 15,000 square metre expansion to house Poolrite growth

April 2015

Evolve Group relocates all facets of Poolrite to Marco's facility

August 2016

Evolve hosts SPLASH! welcome reception, launching new range of Poolrite products

June 2018

Evolve Group seeks strategic investment

By Chris Maher
SPLASH! Magazine
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