Zane launches new website

Easier navigation, improved marketing information and increased web enquiries – dealers can now expect this and more from the new-look website of Australia’s solar pool heating specialist, Zane.

Zane has been synonymous with the Australian pool industry for nearly 40 years due to its uncompromising commitment to quality, reliability and efficiency. And now the website reflects these values, with added benefits for Zane dealers. The key focus of the new site is to capture more web enquiries and improve the conversion rate for dealers, boosting sales across heating and automation categories in particular.

“The Zane Solar Pool Heating website is a vital resource for dealers and consumers, and it has been our priority to bring the site up to the highest standard to improve user experience,” says Adam Shelley, Zane Solar and Heating Manager.

“The main aim of the new design is to connect consumers directly with their nearest dealer, which benefits both the consumer and dealer by improving the lines of communication.”

The main features of the new website include:

• Restructured product page that allows dealers and consumers to browse Zane products in a smoother and more efficient fashion.
• Mobile device friendly to make it easier for consumers accessing information from smartphones and tablets.
• Interactive dealer locator so consumers can find their closest dealer location, their opening hours, directions and direct phone numbers.
• Product comparison page so consumers can discover the benefits of solar, heat pumps and gas heaters and make an informed decision about what is best for them.
• Brochures and manuals download page for easy access to vital information for both dealers and consumers.
• A sophisticated sales funnel at the back end of the website designed to deliver an improved customer experience and capture more sales from existing website visitors.

Zane Solar Pool Heating specialises in customised solar and conventional heating systems for residential, commercial and Olympic swimming pools.

Solid growth

“Over the past year we’ve experienced a significant increase in householders and commercial operators installing pool heating in order to increase their swimming season,” Adam says.

“Australia has one of the highest rates of pool ownership per capita, which certainly provides great opportunities for those wanting to become involved with this industry. It’s ideal for those who enjoy customer service and want a job that’s good for their bank balance and the environment.”

Zane is offering the right people the opportunity to join its dealer network and benefit from a range of initiatives including:

• Targeted marketing campaign
• New lead generating website
• Online training
• Advanced Zane solar quoting software
• National presence
• Proprietary products fully backed by Waterco

“I urge those interested in becoming a Zane dealer to contact us on 02 9898 8600 for more information on a dealership and territories currently available,” Adam adds.

A subsidiary of Waterco Ltd, international manufacturer and distributor of quality of swimming pool and water treatment products, Zane also aims to provide products of the highest standard to its dealers and consumers.