Episode 73: When Fortune Favours the Foolish

With stagnating or arguably contracting economic conditions continuing for the foreseeable future, is it really worth investing in advertising, branding and consumer engagement?   We unpack this question with a zoom in on the recent Perth Pool & Spa Consumer Expo in WA where the January 2024 local state figures show that, unemployment rose,  retail prices contracted and overall spending was down.  Surely spending a chunk of marketing budget in that economic environment on trying to engage a consumer is foolish and wasteful.  Let's find out.