Adelaide pool and spa expo gains record 30 per cent growth

Following a turbulent year for exhibitions and a postponement in 2020, the Pool & Spa Outdoor Living Expo at the Adelaide Showground on March 27 and 28 roared back to life, with visitors pouring in from the time the doors opened.

There was a more than 30 per cent increase in attendance from the 2019 show and exhibitors reported being rushed off their feet, with many running out of sales literature and business cards over the weekend.

A new visitor promotion campaign focussed on the fun times, enjoyment and lasting memories a pool or spa creates for the whole family, and it was partly credited for the success of the show.

Managing director of AEE, show organiser Noel Gray, says that the exhibitors were unanimous in their praise for the expo, with several long term participants claiming it was the best pool show they had ever attended in Adelaide.

“With many consumers investing in their own homes and backyards instead of travelling and taking overseas holidays, we expected a good attendance but the turnout exceeded all expectations,” he says.

Lindsay McGrath, SPASA CEO says that the consumer expos always provide hot leads for exhibitors, and there was none hotter than 2021.

“People are itching to get out and about and this was a great confidence boost to the year,” he says. “With the Sydney show scheduled for early May, the Brisbane show on May 22-23 and the Melbourne show on July24-25, we are looking forward to continuing this success across all of the events.”

The next Pool & Spa Outdoor Living Expo will be held in Sydney at Rosehill Gardens on May 1 and 2.

Contact: AEE, (03) 9676 2133, email info@auexhibitions.com.au.

Door prize winners

1st Prize: Leisureite Dyad Spa from Just Spas Adelaide went to Luke Cunningham

2nd Prize: Gift voucher for Australian Outdoor Living’s product range went to Jessie Taylor