BWT continues local growth, acquiring Austral Pool Solutions
BWT Pool Group has acquired Austral Pool Solutions Pty Ltd, a leading Western Australian pool equipment distributor, effective November 21, 2022. The business will continue to trade as Austral Pool Solutions Pty Ltd.
Established in 1975, Austral is Western Australia’s leading distributor of Australian pool and spa brands, covering swimming pool and spa equipment, accessories, leisure products and chemicals.
This deal follows earlier Australian acquisitions by BWT: national distributor Lincoln Pool Equipment in October 2021, and Seaford Transformers, manufacturer of Aussie Chlorinators, in October 2022.
The purchase of Austral will add a Western Australian channel to the Queensland, NSW and Victorian branches that the purchase of Lincoln Pool Equipment delivered.
Owner Jon Richardson will remain in the role of managing director alongside the staff who will continue to operate the business from the current location in Balcatta, WA.
He is looking forward to being part of the BWT Pool Group.
“I’m excited by the opportunities for the Austral team to expand the range even further, while continuing to provide our high-quality service to the construction, retail and service sectors in the industry,” he says.
“We are pleased to become connected with such a dynamic and strong group of companies that is very innovative and progressive in the pool and water treatment business worldwide. The high quality BWT branded products are very welcome in our product performance portfolio.”
Richardson says they will continue to distribute a wide range of high quality pool and spa products from leading suppliers including AstralPool, Crystal Aquatics, Lo-Chlor Chemicals, Lincoln BWT, Madimack, Magnum, Pool Systems, Spa Electrics and many others.
“With office and warehouse facilities totalling over 3000 square metres, we are able to provide a wide range of stock and always strive to provide rapid turnaround of orders.”
He adds that their superior sales and technical support has seen them win SPASA WA Supplier of the Year many times, from 2008-2011, 2015-2018 and 2020-2022.
Another key channel for BWT
Andreas Weissenbacher, CEO of BWT Group enthusiastically welcomed Richardson and his team into the BWT Pool Group family.
“I am very pleased that Jon enabled us to invest in Austral, which will provide another key distribution channel to the broad range of BWT pool water treatment products in Australia.
“Together with Jon and his experienced team, the business will be further developed with the existing valuable customers and suppliers and with the additional support of our international BWT organisation,” he says.
The BWT – Best Water Technology – Group is a leading water technology company in Europe with a staff of more than 5500, working on innovative, economic and ecologically friendly water treatment technologies to provide private households, industry, commerce, hotels and municipalities with the safest, healthiest and most hygienic water possible for their day-to-day needs. Employees work particularly hard to create products which use fewer resources and less energy, thereby reducing CO2 emissions.
Sustainability is in BWT’s DNA, and every BWT product contributes to the conservation of our most valuable resource, water. BWT’s Claim – For You and Planet Blue – is today more relevant than ever before, given the challenges our society faces worldwide today. With its unique and patented water treatment technologies, BWT contributes every day to “Change the World – sip by sip” – not only through the creation of “Bottle Free Zones” but also with its worldwide leading know how in the development and production of high-performance membranes for the fuel cell – the energy converter of the 21st century.
MAIN IMAGE: The Austral Pool Solutions facility in Balcatta, WA
