IQ's New Look

You may start to notice that IQ has a new look. Don’t be alarmed though, they are the same family company offering the high end product and service standards that commercial and domestic pool professionals know and are so fond of.

The company has grown over the past 40 years to encompass a distribution network made up of the industry’s most professional and customer caring businesses. IQ, together with it’s distributors have also expanded into three divisional areas that all contain first class aquatic product. This is all supplemented with continual product development that allow its customers to find efficiencies and revenue growth. What really needed to catch up, however, was how this was reflected in the market space.

“With IQ turning 40 this year, some might think it’s a mid-life crisis with all this change, but the honest truth is that the company has never felt as fit and rearing to go. Our brand was simply over due to catch up with who we are and what we represent. The first thing you will notice is a lot more colour and vibrancy. I think it depicts the company well, how we view the industry and the attitude we place in the work we do,” said Eddie Lloyd, IQ’s marketing director.

Lloyd continues, “We chatted amongst ourselves for some time and found that no matter what area of the business the common ground between all our customers, be it commercial or domestic, was that the end product always revolved around community, fun, leisure, play, safety, exercise and relaxation. I’m confident that our new look is back in line with our professional offering and our vision of continual support, loyalty and reward for our customers.”

You can check out the first of IQ’s look on their NEW website www.interquad.com.au

IQ & Pierce Logos Horz

IQ Company Information

Since 1976, IQ has been leading the industry in quality pool and spa products and high end service standards. It is this commitment that has enabled the family owned company to become the first choice for swimming pool professionals.

IQ has national representation through a distribution network of the industry’s most experienced professionals, which ensures care of product and reinforces their commitment to local area support and training.

International Quadratics business has grown from the original beginnings of manufacturing pool cleaning products and chemicals to now operating in three divisions.

Swimming Pool and Spa Chemicals: Manufacturing and supply of a full range of quality chemicals.

Commercial Equipment: Offering over five thousand different product lines for the commercial pool sector, catering for inside the pool and plant room as well as around the pool deck.