LatiTube goes global

LatiTube, the Australian surfing ride first detailed in SPLASH! in early 2011, has reached a new stage with its acquisition by the world’s largest waterpark ride company, Canadian based WhiteWater.

WhiteWater also has the rights to the popular FlowRider wave riding system, as well as other wave generation products.

The acquisition of the LatiTube line of products extends worldwide with the exception of Australia and New Zealand, where Swimplex Aquatics retains the territory exclusively.

“Needless to say both myself and the entire WhiteWater design and sales team are extremely excited now the LatiTube brand and technology is available to a global customer base, after the great success under Swimplex Aquatics in Australia and New Zealand,” says inventor Steve Kriticos.

“WhiteWater is addicted to innovation, they simply must have the best of everything in their portfolio and there is no doubt this an exciting technology for their core business designing and suppling to waterparks worldwide,” he says.

A raft of new products will feed from the brand, led by the Pocket Single, Pocket Double, Pocket Outbreak and Pocket Pro.

LatiTube will come under the Wave Division with FlowRider.

Kriticos believes that being drawn into the WhiteWater fold will help speed the international development of surf parks, where multiple surfing attractions can exist in the one park, just like multiple slides and pools currently do in waterparks.

“We want to welcome Steve Kriticos and the LatiTube product line into the WhiteWater family as another innovation joins the original waterpark and attractions company” says Geoff Chutter, CEO and founder of WhiteWater.

LatiTube provides a much different experience to other wave machines, as it simulates actual surfing conditions, providing surfers with the experience of riding an ocean-like tube.

As the operator can easily adjust the wave to match the surfer’s movements and skill level, it provides an experiential surfing attraction for all ages.

Watch the video below of the Swimplex LatiTube installation at Ryde Aquatic and Leisure Centre.

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