Maytronics Australia expands offering with acquisition of Focus Products
Maytronics Australia has acquired Focus Products, supplier of quality pool and spa chemicals across Australia and New Zealand.
The two companies will continue to operate independently at least for the short term, although closer integration may be explored in the future. Currently, sales processes, delivery schedules and logistics processes will be unchanged. The Focus leadership team including managing director Steven Humphris will remain in place, as will sales and support contacts.
Existing contracts, terms and agreements will be unaffected.
Dan Kwaczynski, managing director of Maytronics Australia, says this strategic move was designed to ensure a seamless integration, and that it aims to deliver comprehensive solutions to pool owners and industry professionals while enhancing Maytronics' leadership credentials.
“Welcoming Focus Products into the Maytronics family is a pivotal step in our mission to provide the best pool care solutions in the industry," he says. "This acquisition aligns perfectly with our commitment to innovation, quality, and customer service, allowing us to offer an unmatched level of support to our customers across Australia and New Zealand."
Maytronics Australia business director Chris Papa adds that Focus Products’ strong reputation in delivering top-tier chemical solutions and software perfectly complements Maytronics’ expertise, and will drive innovation and expand their market presence.
With more than 30 years of expertise, Queensland-based Focus Products has been known for its premium chemical solutions and innovative Liqua Software - a leading platform for water analysis, service management and customer engagement. The acquisition will allow both companies to combine their strengths, offering a broader range of complementary products and services to the market.
Focus Products managing director Steven Humphris will join the Maytronics team to ensure a smooth transition.
“Joining forces with Maytronics opens up new opportunities for growth while maintaining our commitment to product excellence and customer satisfaction," he says.
"Our combined expertise will provide a winning combination of advanced pool care solutions for the industry.”
IMAGE: Supplied
About Maytronics Australia
Maytronics Australia is a leader in pool technology, known for its advanced robotic pool cleaners, pool care products and automation systems. The company is dedicated to delivering solutions that simplify pool maintenance, ensuring reliability and customer satisfaction.
About Focus Products
Established in 1991, Focus Products is a key player in the pool and spa industry, specialising in premium chemical solutions and the Liqua Software system. Focus is committed to maintaining water clarity and hygiene, offering trusted solutions for both residential and commercial pools.
