New TV program puts pools top of mind
A new TV series showcasing pools and landscaping is due to air in late 2024.
The new series, Poolside Spa & Garden Australia, is a fresh series focused on living your best poolside life.
It comes from the creators of Channel 10’s highly acclaimed series Healthy Homes Australia, and takes viewers on an immersive journey into the world of pools, spas and gardens.
It is another addition to the TV world for the swimming pool and spa industry, following the successful Best Pools TV that debuted in 2022.
The series is a consumer driven show with detailed segments featuring strong calls to action, showing consumers how they can improve their lifestyle with a pool or spa. It will look at every aspect from construction and maintenance to operation and, ultimately, the enjoyment of the pools and spas.
Pool & Spa brand manager Daena Bougoure-Latchford says she is excited that the industry is marketing a new TV program that is fully integrated into SPASA’s consumer platform.
“Pool & Spa is already reaching millions of consumers every year through expos, digital campaigns and magazines,” she says. “So having a program that’s fully owned by SPASA makes sense in our pursuit to reach every Australian household and extoll the virtues of owning a pool and spa.”
Bougoure-Latchford says that the Aussie dream of owning a pool or spa shows no signs of waning. In their End of Year Wrap 2023, Domain found the most sought-after property feature in Australia was a pool, with pools ranking as the number one search item.
“This trend aligns with a shift in the preference for families who now prioritise having a complete entertainment space at home,” she says. “We live our best lives outdoors with time spent poolside etched into so many of our childhood memories.”
With only 14 per cent of Australians living in a home with a pool or spa, she says there is plenty of room for growth.
Dani Wales announced as host
Dani Wales has been announced as the host of Poolside, Spa & Garden.
She has been a staple of Australian lifestyle TV for more than a decade, going back to her appearance on Season 5 of The Block in 2012 with husband Dan Reilly (now foreman Dan on The Block).
The duo proved to be hugely popular, returning the following year for another crack on The Block All Stars, with Wales going on to co-host successful lifestyle program Healthy Homes Australia. This show aired almost every weekend for the past 10 years.
Wales and Reilly have ample experience in the real world too, as they own their own building and design company, Manna Made, an interior design and construction business.
Bougoure-Latchford says Wales will make the perfect host.
“She has warmth on camera, a huge depth of knowledge in the building space and a passion for creating amazing homes as lifestyle spaces,” she says.
“She’s also a great communicator, and the sponsors of Healthy Homes have been impressed with her level of professionalism and knowledge.”
Maytronics Australia marketing manager David Dean says that the Healthy Homes team took the time to thoroughly understand their Dolphin and Mineral Swim brands and their unique selling points, as well as the company’s values.
“The thoughtful and detailed approach to presenting our products has undoubtedly resonated with our target audience. It has fostered a deeper connection and understanding of what sets us apart in the market, with increased visibility translating into tangible business growth,” he says.
“The positive feedback and sales enquiries generated from the segments have been instrumental in elevating our brand to new heights.”
Getting involved
SPASA is offering select partners the chance to be an integral part of the show – but there are a limited number of spaces.
Bougoure-Latchford says that by becoming a show partner, your brand will be positioned in front of highly engaged audiences, reaping the reward of targeted exposure and increased brand recognition.
She says this is a strategic promotion that is fully integrated with SPASA’s consumer platform Pool & Spa, and brand content will be cascaded across other SPASA platforms including consumer expos, magazines and digital platforms, ensuring maximum visibility and impact.
“The series will deliver top-notch, purpose-driven content that not only entertains but also seamlessly weaves in your brand story and makes your product look awesome,” she says.
“Strategic calls to action will be sprinkled throughout each segment, so your business is bound to generate abundant leads.”
Contact: daena@poolspalife.com.au; 0452 366 856.
Image: Host Dani Wales has considerable presenting experience, having hosted Healthy Homes Australia almost every weekend for the past 10 years
