Reece Group acquires International Quadratics and Dontek
International Quadratics (IQ) and Dontek joined the Reece Group, effective November 1, 2022.
Both businesses will continue to operate as standalone businesses within the Reece Group, retaining existing names and branding, and will sit within Reece’s Irrigation & Pools Division.
All staff and management are remaining the same. Key owners have been offered employment with Reece and will continue to be involved in business operations. David Lloyd has decided to take retirement after more than 50 years contribution to the industry, while Eddie Lloyd is staying on with the Reece Group.
Will Rossiter, Reece Pools & Irrigation operations leader says that this is an exciting new chapter for the collective businesses. He also says it will allow Reece to enhance their presence in the Australian pool industry and become the trades’ most valued partner in pools.
“By joining the Reece family, both the Dontek and IQ brands will have the opportunity to scale and grow through the Reece network,” says Rossiter.
“In turn, we are excited to have the opportunity to learn more from these incredible home-grown brands to ensure we collectively continue to provide quality service, products and expertise to our trade customers within the pool industry.”
Rossiter says that both business models align with the Reece network footprint, giving them the opportunity to scale and expand Reece Irrigation & Pools’ product offerings into the pool tech, pool builder and maintenance categories.
Combined, Dontek and IQ bring more than 180 years of experience in the pools industry to the Reece Group.
Over three decades, Dontek has grown into the largest manufacturer of solar pool controllers in Australia. Best known for its Aquatek product, the first agnostic pool controller that uses app-enabled technology to help one easily control pool, spa, and heating tech seamlessly. Manufactured in Melbourne, the team will remain based there.
Paul Were of Dontek says that being Australian made, owned, and proudly manufactured in Melbourne, he is excited to be joining another Australian homegrown company in Reece.
“Dontek’s focus on product innovation and customer service will be strengthened with this partnership ensuring continued growth and advancements for the swimming pool industry,” he says.
“Additionally, Dontek’s longevity is due to its loyal staff which will now be benefited by a culturally aligned and experienced team from Reece, guaranteeing an expanded product offering to both its suppliers and customers”.
In a combined statement, David and Eddie Lloyd of IQ said: “We are so pleased the IQ family company is joining another Australian company. Despite being a publicly listed company, Reece operates with an entrepreneurial spirit and values similar to ours. This stems from the Wilson family’s commitment to delivering long-term success for the business, its people, and customers – something also very important to IQ.
“Our shared commitment to our customers will ensure the reputation IQ has established for quality products and service will continue. We are very excited for the future of IQ, specifically for our people and customers present and future.”
A Reece spokesperson said that the acquisitions will deliver more value for customers across all three businesses by investing in more services, customised expertise and quality products that will continue to improve the local pools market.
“Creating Customers for Life is a core value at Reece and one that we all strive to live daily. We believe the collective customer base will enjoy having access to Reece’s 41 Irrigation & Pools branches, with the capability of servicing customers across Australia.
“All three businesses are focused on delivering value and a better pools experience for customers. Additionally, there is a strong cultural alignment between Dontek, IQ and Reece, which was the primary factor in our decision to acquire these great Australian brands. IQ and Dontek's product range compliments Reece's current range and further empowers the pool trade to utilise our network.”
The companies
About Reece Irrigation & Pools:
With 41 dedicated locations across Australia, Reece Irrigation & Pools prides itself on the efficient supply of quality products and specialised services to landscapers, irrigation specialists, pool builders, pool plumbers and maintenance technicians.
Backed by a national Reece Plumbing network of 350+ locations, Reece Irrigation & Pools remains committed to helping customers succeed in business and focusses to provide innovative product and service solutions to save their customers more time, every day. Find out more: https://www.reece.com.au/pools
About International Quadratics:
With a combined history of over 150 years, International Quadratics (established in 1976) and Pierce Pool Supplies (established in 1898 as A H Pierce) have been names synonymous with the Aquatic and Leisure Industry. Both companies merged in 2008 and for the first time the Commercial and Domestic aquatic product and service became available under the one roof.
The result is one place where a broad range of customers are given a solution to almost all of their aquatic needs. This is done through the expertise of staff backed by an extensive range of quality furnishings, equipment, and chemicals.
About Dontek:
Dontek Electronics Pty Ltd was established in October 1989 specialising in solar controllers and has continued with this focus for 33 years to become Australia’s most diverse manufacturer in this field. Dontek specialises in the swimming pool industry and has grown to become the largest manufacturer of solar pool controllers in Australia as well as offering customised turn-key solutions.
Dontek products are designed, engineered and manufactured in Melbourne, Australia to ensure quality and precision are front of mind from inception to use. Dontek manufactures innovative solutions for over 30 companies within Australia and around the world comprising of over 120 models.
MAIN IMAGE: Reece Irrigation & Pools now has 41 dedicated locations across Australia
