Waterco appoints industry veteran as CCO

Waterco has appointed industry veteran Jo Ainsworth as its new chief commercial officer (CCO) who will oversee all aspects of its commercial and export sales in Australia and New Zealand.

Ainsworth’s role is to develop and implement strategies to achieve sales targets and group EBITs (earnings before interest and taxes) across the two countries.

Waterco Group COO Bryan Goh says Ainsworth has great passion and enthusiasm for the pool and spa industry.

“She brings with her a wealth of experience in business management and sales which she gained from her early career at Certikin (part of the Fluidra Group) and more recently with Waterco Europe, where she held the position of export director, before relocating from the UK to Sydney,” he says.

Ainsworth has successfully managed teams in Europe, India and the Middle East, developing strong relationships with customers and specifiers while developing revenue streams in the water treatment, swimming pool and aquaculture markets. She has 28 years’ experience in the industry.

“I am delighted to have been offered this opportunity with Waterco,” says Ainsworth.

“With a great team in place here to support me and a product range that’s renowned worldwide for quality and innovation, I look forward to being a part of Waterco’s future success story in ANZ,” she says.

“This is an exciting new challenge on both a professional and personal level and I am thrilled to be living and working in this amazing country.”

Image: Jo Ainsworth